Michele Scott



Eppel bauer Cider Co.

Branding, packaging, web design

Art Direction:
Bryan Satalino

The Challenge

The problem presented in Eppelbauer Cider Co. was to create a brand that connected traditional PA dutch
cider to modern day drinkers. The new direction had to be more modern while still feeling relatable to its
Pennsylvania Dutch roots. The problem was to take old tradition and make it new and exciting for a 20 year
old and 30 year old demographic.


My Approach/Research

I initially did research by going to bottle bars, and seeing what stuck out from other cans/bottles.
In doing so I noted that cans are a much more popular and accessible form of drinking for 21 to
30 year olds. The colorful cans and illustrated cans stuck out the most to passerbys and were often recommended more often by workers there. I directly studied and looked at the design of local
competitors such as Kurant, and Ploughman and even larger national competitors such as Angry
Orchard, and Woodchuck. All these brands created beautiful, colorful imagery, color palettes, and
type to communicate flavor. Communicating flavor is key.

“communicating flavor is key”


The Branding

Research into the targeted demographic and PA dutch culture, such as folklore, terminology, farms and orchards, farming and cider making techniques, etc. led to the name of the brand and the logo, 3 different flavors and names for the flavors, and patterns for the cans. After the creation of the cans and logo, the colors, patterns, the apparel and website were created by implementing the parts of the design already created for the brand and researching the apparel and websites of major brands such as Angry Orchard
and Shacksbury Cider.